Roshan! Learning digital marketing is a smart move—it’s one of the fastest-growing fields today with tons of career opportunities.

Here’s a quick overview of Digital Marketing:

🌐 What is Digital Marketing?

Digital marketing is the use of the internet, social media, search engines, email, and mobile apps to promote products or services to consumers. It’s all about reaching the right audience at the right time through digital platforms.

🔑 Major Areas in Digital Marketing:

1. Search Engine Optimization (SEO)

   • Improving website visibility on search engines like Google.

   • Helps drive organic (unpaid) traffic to websites.

2. Search Engine Marketing (SEM)

   • Paid advertising on search engines (like Google Ads).

   • Instant visibility through sponsored results.

3. Social Media Marketing (SMM)

   • Promoting brands through platforms like Instagram, Facebook, LinkedIn, and YouTube.

   • Useful for brand awareness, engagement, and lead generation.

4. Content Marketing

   • Creating valuable content (blogs, videos, posts) to attract and engage an audience.

   • A powerful way to build trust and authority.

5. Email Marketing

   • Sending targeted emails to leads or customers.

   • Great for nurturing leads and keeping customers updated.

6. Affiliate Marketing

   • Earning a commission by promoting other people’s products.

   • You act as a partner or promoter.

7. Influencer Marketing

   • Collaborating with influencers to reach their audience.

   • Strong for brand promotion and social proof.

8. Web Analytics